CESBC Interactive Webinar: Krazy Glue Messaging ~ Making Your Evaluation and Research Findings Stick

CESBC Interactive Webinar: Krazy Glue Messaging ~ Making Your Evaluation and Research Findings Stick Practice presented by Kylie Hutchison.

As evaluators, people need our evidence more than ever nowadays. But with so much going on, they have even less bandwidth to absorb the results we give them. The solution? Sticky messaging!

The evaluation profession has wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics and two-page briefs. However, these shorter forms of communication require us to condense our extensive findings into much less content. We also need to identify and make our key messages “sticky” in order to ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.

Join us for a fun and interactive webinar looking at what makes a key message “sticky” and leave feeling inspired to try something new!

Learning Outcomes

At the end of this session, you will be able to:

• explain the benefits of using sticky messaging
• describe the steps to isolate key messages from your results
• list ways to make these key messages stickier for intended users.

Presenter

Kylie Hutchinson is a credentialed evaluator and consultant to non-profits with Community Solutions Planning & Evaluation. She has over 30 years’ experience specializing in the areas of evaluation, strategic planning, and board governance, and is known for her fun and engaging webinars. In 2020, she received the CES Contribution to Evaluation in Canada award. Kylie is the author of three books on program planning and evaluation: Survive and Thrive: Three Steps to Securing Your Program’s Sustainability, A Short Primer on Innovative Evaluation Reporting, and the edited collection, Evaluation Failures: Evaluators Share 22 Tales of Mistakes Made and Lessons Learned.

Date: October 28, 2025

Time: 10:00 - 12:00 am PT

Location: Zoom meeting - link will be provided on registration

Cost: $10 for CES members, $15 for non-members

Member at Large - Professsional Development:
Reanna Clark CESBC.PD@gmail.com@gmail.com