CESBC Health Evaluation Seminar: If you build it, they might not come: Strategies and lessons learned reaching hard to reach populations

Health Evaluation Seminar:

If you build it, they might not come: Strategies and lessons learned reaching hard to reach populations

Description:

Many health initiatives target hard to reach populations, and they can only be a success if those hard to reach individuals participate. What are the challenges reaching these populations? What works? How do we evaluate our recruitment efforts? In this participatory seminar, attendees share their experiences and learn from a case study – Choose to Move. Choose to Move is an evidence-based physical activity initiative that targets inactive, isolated seniors in communities across British Columbia.

Presenter(s): 

Christa Hoy

Christa Hoy, MSc, is the Program and Evaluation Manager with the Active Aging Research Team at UBC. Her background is in human kinetics, which roots her belief in health promotion through physical activity. She is driven by a desire to understand how evidence-based health promotion programs work in the real world and at scale. She currently manages the implementation and evaluation of Choose to Move, a choice-based physical activity program for sedentary older adults that is scaling up across BC.

·         1.7 – Pursues professional networks and self-development to enhance evaluation practice

·         2.0 – Technical Practice competencies e.g., design, data collection, analysis, interpretation, and reporting

When:  June 11, 2018

Time: 12:00 p.m. – 1:00 p.m

Lunch: Please bring Your Own 

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